K-Pop Pick of the Day: “Dumhdurum”

I love everything about this song — the music itself, of course, and also the MV. The colors, the lavish detail, the frowny-girl scowls, and even Naeun’s cornrows (speaking of appropriative). This is a really bold outing for Apink, as far as I’ve seen (having missed a few of their more recent evolutionary steps, namely “%%”). It pops. There’s a big synchronized hair whip in the choreography, and I think that’s the quintessence of the piece. It’s fast and fun — it’s a real jolt. And it’s lean, maintaining a consistent vibe throughout, rather than peaks and valleys. … More K-Pop Pick of the Day: “Dumhdurum”