Summer Red Velvet Maybe
I realize I hadn’t done even a brief write-up on Joy’s solo debut as I had Wendy’s, but that’s partly because it dropped at a busy time. See, I’d been preparing to move from Los Angeles back home, as the dream is over or what have you. The video for Joy’s “Hello” is a sweet and surprisingly emotional piece, trading the CG dreamscapes of Red Velvet past for an indie-movie feel — the earthy color palette and road trip narrative. Joy, overcoming a Wendy-approved breakup, packs up for vacation and encounters a little girl trying to get home. Here we have very human moments like the dad squeezing his daughter in the end, which is a different kind of special effect, to be terrible. “Hello” is a really big song and Joy bursts with soaring energy. However, it’s an interesting approach to a Joy debut, not only being an album of cover songs, but I thought her whole thing was “sexy dynamite.” I expected it to be closer to something like Namjoo’s “Bird,” at least in terms of visuals. So it’s a nice surprise, and very Red Velvet — refreshing, like a summer breeze. … More Summer Red Velvet Maybe




