Today is the ten-year anniversary of Apink, one of my favorite K-pop groups. I don’t have anything big planned to commemorate such an achievement, but I have been working intermittently behind-the-scenes on a podcast episode dedicated to them, something like “Apink: A Musical Journey” or “The Art of Apink.” I don’t know, whatever sounds less dumb. But I don’t mind being dumb, because Apink makes for sometimes simple pleasures, with their easy, listenable sound. This is their overall character, “soft” or “cute,” so they lull you and when the surprises come, they hit hard. There’s the gradual “maturing” in tone they’ve developed in the past few years, with hits like “I’m So Sick” and “Eung Eung” — both excellent — but I don’t want to look at that as a change of style. I think it’s all one thing, that there’s a central driver behind songs as disparate in theme as “My My” and “Dumhdurum.” We’ll talk more in-depth about their artistry later. … More 04/19/2021 – Congratulations, Apink!
I love everything about this song — the music itself, of course, and also the MV. The colors, the lavish detail, the frowny-girl scowls, and even Naeun’s cornrows (speaking of appropriative). This is a really bold outing for Apink, as far as I’ve seen (having missed a few of their more recent evolutionary steps, namely “%%”). It pops. There’s a big synchronized hair whip in the choreography, and I think that’s the quintessence of the piece. It’s fast and fun — it’s a real jolt. And it’s lean, maintaining a consistent vibe throughout, rather than peaks and valleys. … More K-Pop Pick of the Day: “Dumhdurum”